I am sure that all of us have shopped at J.C. Penney at some time or other, but I want to tell you something that you probably did not know about Penney’s. It used to be known as “the Golden Rule store”. In fact, when Mr. Penney first started, his first several stores were called that.
Mr. Penney did not like to use the word “employee.” He called those that worked for him, “Associates”. He treated them just as well as he would like to be treated, too. He was able to take a general store in 1902, and build it into a multi-billion dollar business, because he actually lived the Golden Rule.
Mr. Penny tried his best to always treat people like he wanted to be treated. He treated them with love, respect, kindness, understanding and encouragement.